I received this product as part of the Oz: The Great and Powerful Theodora Palette, which also includes a lipgloss crayon. I am going to review this product as a whole, even though I only have it in one shade. This looks like a standard eyeliner pencil, but the design is a lot nicer looking. The majority of them have the silver lid, but I have noticed that a couple of the shades have a different colour lid. Each barrel of each pencil is a different colour, to clearly show the colour of each shade. Zero is a soft black shade and it is not the darkest black Urban Decay do. This shade is part of the regular line and mine is the 0.8g sample size, the full sized product is 1.2g. Like the majority of pencil eyeliners, you have to sharpen it to dispense more product and the formula is smooth and creamy. This eyeliner is supposed to be creamy, long lasting, waterproof, highly pigmented and velvety soft. It is also said to contain moisturising ingredients, which makes it very safe f...